Visual Aid - Lucentis

This was one of several projects that were carried out for the pharmaceutical multinational Novartis.

At that time the company eliminated informational print media for medical representatives and supplied staff with Ipads for presentations.

My job was to design and add multimedia elements to the graphics of medicinal products, to automate the information process through which the staff could dynamically and interactively show the medicinal products to the client, components, side effects, etc.